This is a look at fashion blogger Zoella who has made her living by mapping herself.
This includes how she uses social networks to do so. For
instance she uses all platforms that her target audience of girls are most
likely to use e.g. Twitter, Facebook, Instagram, Tumblr and her blog at
Zoella.co.uk.
Our research showed that all social networking linked to one
another for example Facebook,Twitter and Instagram can be linked which makes it
easier to connect to her fans instead of manually having to do it all.
She uses the hashtag #askzoella to directly communicate to
her fans. This is successful because it means her audience are involved in what
topics she covers in her videos which makes them feel catered for. Her blog however gives a more intimate connection to her followers it includes anecdotes which comes across as slightly more personal than the use of her other social media.
Her growing fan base turned what used to be a hobby into a
career. This simply started by her just stating where she got her
clothes,make-up,accessories and shoes from. UK retailers then pay her money
because she attracts customers to their stores by advertising her products.
This includes Topshop and H&M who she has mentioned on numerous occasions.
